|  | | | | | This month we are having important news that would be very helpful so as to carry our your B2B marketing actions. As you well know after the alliance between INFORMA and DB one of our main objectives has been to reinforce our Marketing Services Offer. Thus, we have created the most comprehensive national B2B Marketing Database: PROSPECTA - The new Informa + D&B's Marketing database - With PROSPECTA you will have the most complete, reliable and updated information available, with the largest segmentation capacity, to find the best prospects, identify your clients and enrich your own databases. | | | | The second new development is our Online Marketing Service, with which you will be able to do your own segmentations among more than1.5 million Spanish companies and immediately obtain the most complete lists for your B2B Marketing campaigns.. You can quickly and easily define the contents of your list choosing among four types of different cards depending on your marketing strategy: Mailing Card: which comprise of the company name and complete address. Telemarketing Card: which comprise of the Mailing Card, telephone, fax, name and position of our contact. Faxing Card: which comprise of the company name and fax. Customized Lists: this can be tailored to your indivudual needs.
| | Once you have chosen the appropriate card , you can include all the additional information you need: contact data, commercial data (legal form, NACE or SIC activity, sales, employees, etc.) and and risk data (profitability, financial standing, credit rating, etc.). Then, establish the segmentation criteria that will define the file. It has more than 25 criteria so as to locate your target public. Prior to purchasing the list, INFORMA offers you the possibility of eliminating the high default risk companies; you can also limit the number of records to be included, in order to adjust the budget to your requirements. |  | | Don't hesitate to consult today the most modern Online marketing tool, you will find it in the Marketing Services tab, on in our web page www.informa.es.You will also be able to send your own companies segmentations free of charge and without obligation. | | | |
|
 |  |
| If you have any doubts or queries, contact our International Customer Service, | | telephone +34 902 178 078 or fax +34 91 661 90 60 | | e-mail: customerservice@informa.es |
|
|