Solutions for the Marketing and Sales Department

Marketing and Sales Departments design the company's strategy and communication, promotion, and commercial management methods.

Do you need to find new customers, better understand the ones you already have and strengthen your relationship with them? Then you need INFORMA's OnmiData Marketing.

Under its Omnidata brand, INFORMA brings together its data-driven marketing solutions to answer all your marketing needs.

Acquisition, Optimisation and Knowledge

INFORMA's OmniData Marketing is a new solution to obtain an overall picture by integrating services involved in the entire customer journey and providing added value through improved knowledge and personalised advice.

A specific data-based solution for every challenge that would help you meet all marketing needs at every stage.

What do you need?

Finding new customers.
Understand your customers better.
Optimise relations with customers.

Discover a complete range of specific Acquisition, Knowledge and Optimisation solutions targeted to your needs.

Advanced database normalisation and enrichment solutions, unique solutions for CRMs and ERPs integration, information from all over the world and access to exclusive INFORMA's data.

Business to Business and Business to Consumer

Who are your potential customers, businesses or end consumers?

Your sales strategy will be different depending on whether your business is B2B or B2C:

In B2B businesses' strategies, the primary focus is on delivering the highest quality product. There is little personal emotion; they look for ways to save time, money and resources. The important thing is that customers can choose the option that best suits their needs.
However, B2C strategies are based on customers emotional decisions. They seek to meet their needs and offer customised solutions to each of their customers, focusing on the benefit they will get from consuming the product.

In both cases, our solutions and data are useful for B2B and B2C businesses.

Business to Business and Business to Consumer

International Marketing

At INFORMA, we offer all the marketing lists you need to guarantee success in your marketing actions everywhere. Thanks to the consultation and access to the database, you could establish the company's objectives, decide the channel and duration of your campaigns, and measure and analyse its results.

Enjoy all the advantages of our international marketing database and draw your qualified global marketing plan. The global market offers the experience of significant changes at a strategic, methodological and technical level and it stands for growth.

We have the Marketing Product that best suits your needs.

Find here a comparative table of the usefulness of each of our Marketing Products, depending on the target you want to address, your specific needs or the department of the company you belong to.

What product do you need?

We have the Marketing Product that best suits your needs.

DISCOVER ALL OUR SALES AND MARKETING SOLUTIONS

How can we help you?

Free Consultancy

Don't hesitate to consult our specialists and find the solution that best suits your needs.

REQUEST A DEMO