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Geomarketing: What is and what is it for?

Geomarketing: What is and what is it for?

Geomarketing is a tool allowing you to geolocate your customers to improve your business strategies and decision making.

Location is a crucial factor for business success.

What is Geomarketing?

Geomarketing uses big data and location mapping software that allows you to immediately discover where to find your best new customers (B2B and B2C) and where are the best opportunities to open new businesses.

What is Geomarketing for?

With this location intelligence, you could, among other actions:

  1. Analyse customer, supplier and competitor portfolios within your business ecosystem.
  2. Detect the most profitable areas to optimise your actions to attract new customers and retain them.
  3. Know the behaviour of your business on a map to immediately visualise where to act.



Our geomarketing solutions inAtlas INFORMA

INFORMA offers you the different predictive geolocation solutions that best match your needs:

  1. GEOMARKETING, our solution for companies. Optimize your sales, expand your business, customize campaigns, and analyze your competitors.
  2. GEOMARKETING Worldwide, our solution for exploring new international markets. Get access to up-to-date information on more than 600 million companies, detailed socio-economic consumer profiles and customs data to identify who is buying your products around the world.
  3. GEOBIZ, our sectorial solutions. Energy, Telecommunications, Retail, Tourism, Industry, Foreign Trade, Insurance, Finance, Real Estate.
  4. GEOCRM, our solution for managing your customers through maps. See where your customer portfolio is growing and get territorial tracking and control to continuously monitor the success of your products and services, their prices, and the conversion rates by areas.
  5. GEOPUBLIC, our solution for Public Administrations. Monitoring of the strengths, opportunities and challenges in your area compared to similar regions, provinces, or municipalities. Economic Development, Commerce, Tourism, Industrial Areas.
  6. P&P Kit Digital, our solutions as Digitising Agents of the Digital Kit Programme.

I want more information

Our geomarketing solutions inAtlas INFORMA

Our GEODATA

  1. Over 200 countries and areas.
  2. 600 million companies updated daily with exclusive access to economic and financial data from Dun & Bradstreet.
  3. 160 Indicators of socio-demographic variables for the segmentation of consumer profiles with complete worldwide coverage by Michael Bauer International.
  4. 400 million import-export operations carried out by the main 80 exporting countries, updated monthly by type of product and prices, with more information provided by Penta Transaction.

We offer you a wide range of data processing, analysis, and sales services:

  • Standardization and Geocoding: NIF, company name, address standardization and coordinates (x, y).
  • Database Enrichment: enrich your database with business information, socio-demographic profiles, real estate, and land registry data.
  • Database Sale: the databases available for sale are Land Registry, Real Estate, Holiday Flats and Hotels, and Pedestrian Flow, among others.
  • Analytical Models: predictive models for market share, churn risk, areas of opportunity for future growth and customized location analysis reports.
  • Dynamic Reports: dynamic reports with customizable insights that automatically update with the latest data.

Make sure your decisions are always based on the most up-to-date and accurate information.

Our GEODATA

How to use Geomarketing

There are several geomarketing applications; you can use them to:

  • Attract new B2B and B2C customers.

  • Optimise commercial prospecting and the opening of new points of sale for Banking, Insurance, Retail or the Horeca Channel.

  • Search for new distributors and optimise routes calculation for transport fleets for Manufacturers and Wholesalers.

  • Study the market share for the location of shops and supermarkets.

  • Carry out B2B and B2C market studies for consultancy companies.

  • Locate your portfolio and optimise the distribution of your commercial network by sales potential.

  • Search for buildings (land registry) with certain characteristics (roof surface, price/m2, commercial areas, offices, tourist areas...) to implement your services.
How to use Geomarketing

Try the most advanced geomarketing solution on the market

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