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Individual Databases

Individual Databases

Do you need to get new customers related to your products or services?

At INFORMA, we have information and effective tools for commercial prospecting and B2C customer acquisition that will help you achieve your aims: improve your sales and open up new business opportunities. Discover our specialised Marketing information services with the widest range of individuals' databases to carry out direct marketing actions.


Household’s Database

Access to the most significant Spanish households' database with classifications depending on income estimations. Get to know the estimated income value of more than 20 million building units at a floor and door level, updated annually and in strict compliance with data protection laws.

Thanks to the collaboration agreement reached with Aplicaciones Estadísticas y Consultoría, S.L., we make available to you, with preferential conditions, the largest database of Spanish households, with classifications according to their estimated income.

The aggregate results of this prediction model are contrasted with real data by census section published by the Madrid City Council and certified by the Department of Statistics and Operations Research I of the Mathematics Faculty of the UCM.




Household’s Database

Advantages of the Household Database

The Household Database has nationwide coverage of more than 20 million homes. You will have the purchasing power assessment at floor and door level, not at a portal level like most other products on the market, making it a great alternative to mass mailing. Discover all the advantages of the Households' Database for your direct marketing actions:


  • Reduce the dropout rate.
  • Send better offers according to the acquisition capacity.
  • Refine the launching of new products or specific services.
  • Retain the most profitable customers.
  • Increase the average purchase or purchase frequency.
  • Offer the best prices according to profitability.
  • Refine prices to be more competitive.
  • Carry out promotions with higher marketing and advertising ROI.
  • Discard unprofitable areas or areas with a higher probability of non-payment.
  • Carry out mailings to the appropriate addresses.

Advantages of the Household Database

Prospecta Hogar Direct

Thanks to the collaboration agreement reached with our subsidiary CTI Tecnología y Gestión, it is possible to access the individuals' directory prepared by CTI, with data from telephone directories and other directories duly processed for use, with full legal guarantees, in direct marketing actions.

This individuals' database has its origin in telephone directories and has very useful information for telemarketing and postal mailing actions: name, first and second surnames; address, telephone and geographical area. (Spain). It is also possible to segment by postcode, town or province.  The directory has 1.4 million records.

Prospecta Hogar Direct Service Modalities

  1. Delivery of data for a single use

    • a) Specific selection according to the customer's requirements.
      b) The data can only be used once within two months of the database delivery.
      c) The following files will be uploaded to an SFTP every week: Robinson records to be de-registered, updated de-registrations list and those new records identified as "Use of data for commercial/advertising purposes not allowed".
  2. Annual update service
    • a) Preparation of the complete list, including preparation and initial supply .
      b) Weekly Robinsons update within one year from delivery .
      c) Weekly de-registrations' update, including those identified as "Use of data for commercial/advertising purposes not allowed".
Prospecta Hogar Direct

Listbroking Services

Get qualified files to carry out advertising campaigns for your direct marketing actions. With our B2C database listbroking service, you could carry out your telemarketing and mailing campaigns with full legal guarantees for their use. We have 15 database providers as file holders.

Listbroking Services

Obtain now the database you need to make your business grow.

Request it now