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Marketing and Sales Department

Marketing and Sales Department

The Marketing and Sales Department designs the program of tactical activities for the promotion, advertising and commercial management of the company. One of the challenges of the Marketing and Sales Director is to generate new business opportunities from limited resources. Informa can help you with this task.

Finding new clients

There are currently many ways to obtain information about prospects, from the simplest ones such as the databases of companies and freelancers, to the more complex ones such as geo-location tools or portfolio analysis tools and thus getting clones of your best customers. All these tools are available at Informa with access to national and international data.

Finding new clients

Define the characteristics of your future customers from your current portfolio

Get to know who your potential clients are, making a profile of your current customers to orient your marketing actions towards them:

  • Location: Are you oriented to a specific province or town?
  • Activity: Which CNAE activities do have your current clients?
  • Sales: Which is the average sales volume of your customers?
  • Number of employees: Are they large, small or medium companies?
  • Geoposition: Where are exactly located your customers?

Define the characteristics of your future customers from your current portfolio

Obtain leads for your commercial network

Once you have defined the profile of your best potential customers, we would provide you with the data of these companies or sole proprietorships. And to make it even easier we do also offer the possibility to arrange visits for your commercial agents.
Obtain leads for your commercial network

We want to help you take the best decisions, and thus we have a wide range of Solutions depending on your needs.

Ask for a demo

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