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Knowledge: understand your customers better

Knowledge: understand your customers better

Knowing our customers is essential to define a good commercial strategy that guarantees success.

At Informa D&B, we know the value of data in the process of getting to know customers and prospects. Thus, we provide you with data-driven solutions useful for both B2B and B2C businesses.  Take advantage of all benefits of data to get to know your customers better and find new opportunities that accelerate the road to success.



Enrich your commercial strategy with our B2B solutions

Knowing our target and their needs allows us to approach them with solutions that meet their expectations. Enrich your business strategy with our B2B marketing data solutions and increase your knowledge of your current and future customers

  1. D&B Hoovers: database of marketable companies with information to prospect and identify business opportunities.
  2. SABI Marketing: create marketing campaigns and prospect or carry out quality market research, with information on companies in Spain and Portugal.
  3. Orbis: information on more than 360 million companies worldwide to prospect, research or search for similar profiles.
  4. Amadeus: information on companies within the European continent. Investigate specific companies, search companies with specific profiles and create your own analysis.
  5. Sectorial Observatory DBK: find out more about the sectors you target. Find information on nearly 600 Spanish and Portuguese sectors
  6. Linkages application: find quick and easy all the business information to discover the relationships between companies.
  7. Prospecta companies: is a unique service that completes the prospects obtaining cycle from the initial market prospecting database to fixing an appointment.
Enrich your commercial strategy with our B2B solutions

Enlarge your knowledge of your B2B customers


  1. Special Databases: specific marketing Databases for every need to increase your sales and customers: exporting companies and recently constituted companies
  2. International Marketing: You could consult International Marketing databases for your marketing actions all over the world.    
  3. Geocode: The leading solution for standardisation, validation, correction, encoding and geolocation of postal addresses in Spain and Portugal.
  4. Customised Anti-anti-attrition Model : with this predictive model you could know your customers' churn or turnover drop probability.
  5. InAtlas Geomarketing:  detect the most profitable areas and optimise your customer acquisition actions with data localisation technologies on maps.
  6. InAtlas Geopublic:  geolocation service oriented to Public Administrations.
Enlarge your knowledge of your B2B customers

Get to know your customers better with our B2C tools

If you need a specific, data-driven solution to meet your B2C needs, we can also help you sell to the end consumer. With B2C marketing tools you will know your customers and prospects better to reach new opportunities.

  1. DBK Sector Observatory : increase your knowledge of around 600 Spanish and Portuguese sectors, with the annual publication of more than 300 in-depth reports and 1,000 economic data sheets.
  2. Geocode: The leading solution for standardisation, validation, correction, coding and geolocation of postal addresses in Spain and Portugal.
  3. Customised Anti-attrition Model : get to know your customers' churn or turnover drop probability.
  4. InAtlas Geomarketing: detects high profitability and optimises your acquisition actions with data localisation in maps.
  5. InAtlas Geopublic: geolocation service oriented to Public Administrations.


Get to know your customers better with our B2C tools

Do you want to know your customers and learn more about their needs?

REQUEST AN INFORMA DEMO

CUSTOMER INSIGHT SOLUTIONS

Know your customers and increase your sales

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SABI Marketing

B2B

Get to know your customers in-depth to be more effective in your marketing campaigns.


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Linkages application

B2B

Discover all the relationships between companies in a fully interactive way.


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Geocode

B2B and B2C

Data quality for your marketing actions. 

We examine, analyse and ensure the authenticity of your data to support your business decisions.


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D&B Hoovers

B2B

Find the relevant information to prospect and identify opportunities and close business operations faster.


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Sectorial Observatory DBK

B2B and B2C

Get to know the sector in-depth before making a marketing campaign.

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Customised Customer Anti-attrition Model

B2B and B2C

Improve your marketing strategies and prevent customer churn or drops in turnover.